Digital Perception Management

We often hear the term perceptions matter more than reality bandied about in the media and in organizational behaviour textbooks. We also come across how marketers and branding experts often indulge in perception management wherein they create a positive climate for their products to be sold in the market. The art and science of perception management is all about how entities create a favourable impression of themselves to their stakeholders, be it prospective or existing employees, shareholders, consumers, and society at large. Thus, organizations have to ensure that they are perceived well by their stakeholders.